DIGITAL GAP ELIMINATION

Closing the Digital Divide for Ukrainian SMBs with EBRD and Microsoft

Digital Gap Elimination is a nationwide educational and cloud-adoption initiative delivered by Indi Vision (certified Microsoft partner) with funding from the European Bank for Reconstruction and Development (EBRD), cloud licensing provided by Microsoft, and institutional support from the Ministry of Digital Transformation of Ukraine. Addressing a target ecosystem of 180,000 Ukrainian small and medium-sized businesses, the program equipped entrepreneurs with practical skills to adopt modern cloud tools, strengthen cyber resilience, and migrate away from legacy or sanctioned software.

Business Challenge

Many Ukrainian SMBs across manufacturing, retail, healthcare, and services relied on fragmented spreadsheets or sanctioned Russian platforms such as Bitrix24 and amoCRM. Business owners needed clear, non-technical guidance on how to structure business processes, protect customer data against cyber threats, and move daily operations into the Microsoft Cloud quickly and without operational disruption.

Microsoft & Indi Vision Solution

Indi Vision designed and delivered an open curriculum of 8 webinars (3 theoretical + 5 practical) featuring real-world SMB transformation stories and live Q&A sessions with industry practitioners:

• 3 theoretical webinars: cloud architecture fundamentals and deployment models, practical cybersecurity and cyber hygiene for SMBs, and step-by-step cloud migration preparation and execution.
• 5 practical industry webinars: applied cloud and CRM workflows across manufacturing, private healthcare practice, social enterprise, digital marketing (including rapid website launch on the Wix platform and social ad setup), and preparing SMB business processes for automation.
• Digital outreach & migration tooling: Indi Vision launched a dedicated program Landing page with speaker profiles and schedules, executed targeted campaigns across Facebook, LinkedIn, and Instagram, published all 8 sessions openly on Indi Vision's YouTube channel, and supported companies with Indi Vision's proprietary Move on' utility for seamless migration to Microsoft Cloud.

Measurable Results

• +60% increase in new cloud migration orders from Bitrix24, amoCRM, and legacy tools to Microsoft Cloud services.
• 20,000+ downloads of Indi Vision's Move on' solution within an initiative addressing 180,000 Ukrainian SMBs.
• 189,940 entrepreneurs and business users reached across digital channels.
• 2,631 registered webinar participants from Ukrainian SMBs.
• 57,723 views of the educational webinar recordings on YouTube.

Participant Feedback

"My name is Maria, and I co-own a small business operating an online store for our own apparel production. We had struggled with scaling for a long time and did not know where to begin. After this webinar series, our roadmap became crystal clear: implementing a CRM system and defining clear business processes. Special thanks for the cybersecurity webinar."

Maria - Co-owner, Ukrainian Online Apparel Brand

"I joined the webinar series out of interest in social-sector digitalization and had no idea how valuable it would prove for my own medical practice. Learning how to streamline a private practice with digital tools delivered immediate impact: even at the starting stage, I spend three times less time on administrative tasks and can see more patients every month. Thank you!"

Andrii - Private Medical Practitioner

"My name is Kateryna, and I am deeply grateful for the digital marketing session. Marketing used to feel overwhelming, but after the experts clearly explained what works and why, everything fell into place. Realizing when to bring in a dedicated specialist freed up my time for strategic tasks that only I can lead as an owner, proving that smart delegation saves far more than trying to do everything alone."

Kateryna - Small Business Owner